Written by Emma Taylor
This is a Prezi presentation to show 'Trailer Conventions' for different genres.
Trailer Convention Evaluation
There are some key conventions in every trailer shown, despite it's genre. These include;
- Institutional Information - Institutional information must be given throughout the film trailer and is a legal necessity. This includes the director, actors and production company names, along with film ratings. This could also help promote the film, because if there is a distinct actor or director working on the film, this could appeal to a wider audience, who may go and watch the film due to the fact that they enjoy the work of those involved, thus selling the film to a wider audience. This can be seen in 'Trance' which was promoted heavily on the fact that it was 'A Danny Boyle Film', after his success in directing 'Slumdog Millionaire' and the recent 2012 Olympics opening ceremony.
- Good trailers will commonly show the film's quality by stating awards and nominations of either the individuals involved, or if the film itself has won a film festival. In the film trailer 'The Life Guard' the trailer states very near the beginning that it had been nominated for 'Sundance Film Festival' and in the trailer of 'The Great Gatsby' many famous names are stated.
- Todorov's narrative theory is also displayed throughout trailers, but more trailers have more narrative than others. For example, the R.I.P.D trailer from Universal Pictures, does present a fairly detailed explanation into the storyline, but the movie trailer for 'Some Girls' hardly displays any story line, but just introduces characters. Both are equally as effective, as the former really makes you absorbed into the film and you start to understand the complexity of the story, and the latter makes you wonder what happens next, as you don't really have much of an idea about the narrative in the film. However, no trailer will show the 'revised equilibrium' as this would spoil the ending of the film.
- Most trailers will show a distinct range of scenes to appeal to a mass audience. For instance, many action films, take James Bond for instance will have romance, action, drama ect. There will be a range of shots, ranging from impressive ariel and crane shots to close ups. There will commonly be special effects including CGI and sound effects.
- All film trailers will show the key characters appearing in the film, adhering to Vladimir Propp's theory as there is commonly a villian, a prize, a helper, the hero ect.
Trailer Convention Evaluation
There are some key conventions in every trailer shown, despite it's genre. These include;
- Institutional Information - Institutional information must be given throughout the film trailer and is a legal necessity. This includes the director, actors and production company names, along with film ratings. This could also help promote the film, because if there is a distinct actor or director working on the film, this could appeal to a wider audience, who may go and watch the film due to the fact that they enjoy the work of those involved, thus selling the film to a wider audience. This can be seen in 'Trance' which was promoted heavily on the fact that it was 'A Danny Boyle Film', after his success in directing 'Slumdog Millionaire' and the recent 2012 Olympics opening ceremony.
- Good trailers will commonly show the film's quality by stating awards and nominations of either the individuals involved, or if the film itself has won a film festival. In the film trailer 'The Life Guard' the trailer states very near the beginning that it had been nominated for 'Sundance Film Festival' and in the trailer of 'The Great Gatsby' many famous names are stated.
- Todorov's narrative theory is also displayed throughout trailers, but more trailers have more narrative than others. For example, the R.I.P.D trailer from Universal Pictures, does present a fairly detailed explanation into the storyline, but the movie trailer for 'Some Girls' hardly displays any story line, but just introduces characters. Both are equally as effective, as the former really makes you absorbed into the film and you start to understand the complexity of the story, and the latter makes you wonder what happens next, as you don't really have much of an idea about the narrative in the film. However, no trailer will show the 'revised equilibrium' as this would spoil the ending of the film.
- Most trailers will show a distinct range of scenes to appeal to a mass audience. For instance, many action films, take James Bond for instance will have romance, action, drama ect. There will be a range of shots, ranging from impressive ariel and crane shots to close ups. There will commonly be special effects including CGI and sound effects.
- All film trailers will show the key characters appearing in the film, adhering to Vladimir Propp's theory as there is commonly a villian, a prize, a helper, the hero ect.
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